Nowadays every reputable business has presence on the internet. The most effective way to do this is to have an own website. You will reach new customers and potential partners with your internet web pages. You can inform them about your products, services and you will have comparative advantage against those who didn't make this step yet. More and more people and companies get information on the World Wide Web before procurement, purchase; or they look for certain services on the internet - why shouldn't they find you?! Since the internet is offering fast and cheap methods for communications, your business partners, customers can get in contact with you easily and inexpensively, or vice versa.